1. Output

Communication or researcher:

Write a message (only subjects where SOMO works on/expert role). Read SOMO’s social media strategy (in Dutch) and think before you post.

2. Design and external dissemination

Communication or researcher:

Put it on SOMO social media channels (twitter, facebook and linkedin), when linking to SOMO website, log in to SOMO bitly account.


3. Monitor and evaluate


Watch statistics, respond to reaction

4. Outcome

Communication or researcher:

Communicate outcomes immediately through for example retweets.