1. Output

Communication or researcher:

Write a message (only subjects where SOMO works on/expert role). Read SOMO’s social media strategy (in Dutch) and think before you post.

2. Design and external dissemination

Communication or researcher:

Put it on SOMO social media channels (twitter, facebook and linkedin), when linking to SOMO website, log in to SOMO bitly account.

 

3. Monitor and evaluate

Communication:

Watch statistics, respond to reaction

4. Outcome

Communication or researcher:

Communicate outcomes immediately through for example retweets.