1. Output
Communication or researcher:
Write a message (only subjects where SOMO works on/expert role). Read SOMO’s social media strategy (in Dutch) and think before you post.
2. Design and external dissemination
Communication or researcher:
Put it on SOMO social media channels (twitter, facebook and linkedin), when linking to SOMO website, log in to SOMO bitly account.
3. Monitor and evaluate
Communication:
Watch statistics, respond to reaction
4. Outcome
Communication or researcher:
Communicate outcomes immediately through for example retweets.