1. Startup

Communication and researcher:

Discuss a social media plan (who posts/responses/what messaging, @ and # to use/timing).

2. Output and control

Communication:

Write a message (only subjects where SOMO works on/expert role). Read SOMO’s social media strategy (in Dutch) and think before you post.

Researcher:

If politically sensitive: check post.

3. Design and external dissemination

Communication:

Put it on SOMO social media channels (twitter facebook and linkedin), when linking to SOMO website, log in to SOMO bitly account.

4. Monitor and evaluate

Communication:

Watch statistics, respond to reactions.

5. Outcome

Communication:

Communicate outcomes immediately through for example retweets.