1. Startup
Communication and researcher:
Discuss a social media plan (who posts/responses/what messaging, @ and # to use/timing).
2. Output and control
Communication:
Write a message (only subjects where SOMO works on/expert role). Read SOMO’s social media strategy (in Dutch) and think before you post.
Researcher:
If politically sensitive: check post.
3. Design and external dissemination
Communication:
Put it on SOMO social media channels (twitter facebook and linkedin), when linking to SOMO website, log in to SOMO bitly account.
4. Monitor and evaluate
Communication:
Watch statistics, respond to reactions.
5. Outcome
Communication:
Communicate outcomes immediately through for example retweets.