Communication and researcher:
Discuss a social media plan (who posts/responses/what messaging, @ and # to use/timing).
2. Output and control
Write a message (only subjects where SOMO works on/expert role). Read SOMO’s social media strategy (in Dutch) and think before you post.
If politically sensitive: check post.
3. Design and external dissemination
Put it on SOMO social media channels (twitter facebook and linkedin), when linking to SOMO website, log in to SOMO bitly account.
4. Monitor and evaluate
Watch statistics, respond to reactions.
Communicate outcomes immediately through for example retweets.