1. Startup


  • Start project team consisting of SOMO researcher(s) and a communications officer. Formulate goals and target groups, have regular (online)meetings.
  • Discuss with partner(s) as early possible:
    • Preconditions and meeting structure.
    • Planning and deadlines for discussing output internally.
    • Who is authorised to make decisions?
    • Agree on who writes the press release and who decides on the final text.
    • Which authors/ organisations are mentioned in the publication? Who inputs; supplies and decides on final text and layout (incl. logos)?


Develop communication plan (including sorts of outputs, dissemination plan and timeline)

2. Output


  • Have regular, short meetings on progress between communication and researchers.
  • Find a second reader and MT member for control phase phase
  • Write report/paper. Check Research Manual for tips and tricks.
  • Agree on text with partner(s).


Start planning editing and design.

3. Control and check

All projectmembers involved start using the Publication Checklist

Follow these steps:

  1. Second reader checks content, including for risks.
    Adjustment necessary?  -> Researcher(s) process feedback. Go to next step.
  2. Management Team member checks content and risks.
    Adjustment necessary? Process feedback. Ready? Go to next step.
  3. Researcher sends publication for a company review if applicable and processes feedback from companies/.
  4. Communication sends report to editor for language check.
  5. Researcher checks and processes text edits.

4. Design


  • Send report/paper to external designer.
  • Check design and/or content. After second round, communications and researcher finalise report/paper.


Check final, designed version of report/paper.

5. Decision to publish


Check if all participants did the necessary checks and sign the Publication Checklist. If yes, it’s okay to go to phase ‘External dissemination’.

6. External dissemination

Communication and researcher:

Give follow up on the communication and dissemination plan.

7. Monitor and evaluate


Check statistics and media attention. Evaluate shortly and adjust plans where necessary.

8. Outcomes

Communication and researcher:

If the report/paper contributes to a concrete result: publish and disseminate the result.