1. Startup


Discuss plan with network member, inform communication.

2. Output


Writes article.


Checks these points of interest:

  1. Company mentioned?
    -> yes: MT check (if the press release is not based on a SOMO report)
  2. Check if content is conflicting with vision/activities of other programs or networks of SOMO.
  3. Always let one communication officer read the press release.

3. Control and check


Check press release and planning with communication officer.

(If applicable: MT member:

Check press release.)

4. Design

Network partner:

Engage design phase.



  1. Has language been checked?
  2. Is translation needed?
  3. Is a spokesperson/contact person for the press assigned?
  4. When is the press release send out (in accordance with media who have the scoop)?

5. Decision to publish

Network partner(s) (if applicable: MT member) and researcher:

Decide together if the article can be published.


6. External dissemination


Send final version to media outlet and places it on own (and if applicable network) media channels.