Workflow press release

1. Startup

Researcher:

Discuss plan with network member, inform communication.

2. Output

Partner(s):

Writes article.

Researcher:

Checks these points of interest:

  1. Company mentioned?
    -> yes: MT check (if the press release is not based on a SOMO report)
  2. Check if content is conflicting with vision/activities of other programs or networks of SOMO.
  3. Always let one communication officer read the press release.

3. Control and check

Researcher:

Check press release and planning with communication officer.

(If applicable: MT member:

Check press release.)

4. Design

Network partner:

Engage design phase.

Communication:

Checks:

  1. Has language been checked?
  2. Is translation needed?
  3. Is a spokesperson/contact person for the press assigned?
  4. When is the press release send out (in accordance with media who have the scoop)?

5. Decision to publish

Network partner(s) (if applicable: MT member) and researcher:

Decide together if the article can be published.

 

6. External dissemination

Communication:

Send final version to media outlet and places it on own (and if applicable network) media channels.