Workflow press release

1. Startup

Researcher:

Discuss plan with partner(s), inform communication.

2. Output

Partner(s):

Write press release.

Researcher:

Checks these points of interest:

Possible situations:
  1. Press release is based on a SOMO research/activity
    -> content is part of the research project and line with the workflow for a SOMO report/paper.
  2. Press release is a response to a current event In this case:
    ->Check if content is conflicting with vision/activities of other programs or networks of SOMO.
    A company mentioned? -> yes: MT check.

Always let a communication officer read the press release.

3. Control and check

Researcher:

Check article with communication officer.

(If applicable: MT member:

Check press release.)

4. Design

Partner:

Engages design phase.

Communication:

Checks:

  1. Has language been checked?
  2. Is translation needed?
  3. Is a spokesperson/contact person for the press assigned?
  4. When is the press release send out (in accordance with media who have the scoop)?

5. Decision to publish

Partner(s) and researcher:

Decide together if the press release can be published.

6. External dissemination

Partner:

Sends final version to media outlet.

Communication:

Places it (if applicable) on own mediachannels.