1. Startup


Discuss plan with partner (s), program team member and communication officer.


Look for relevant media outlets and journalists.

2. Output

Communication or researcher:

Write press release. See also checklist press releases (in Dutch).

Possible situations:
  1. Press release is based on a SOMO research/activity.
    -> content is part of the research project and line with the workflow for a SOMO report/paper.
  2. Press release is a response to a current event.
    In this case: Check if content is conflicting with vision/activities of other programs or networks of SOMO.
    A company mentioned? -> yes: MT check.

3. Control and check


Check press release with partner(s),  relevant team members and communication officer.

(If applicable: MT member:

Check press release.)

4. Design

Communication officer:

  1. Check language.
  2. Is translation needed?
  3. Who is spokesperson/contact person for the press?
  4. When is the press release send out (in accordance with media who have the scoop)?
  5. Write Q&A if applicable.
  6. Give mediatraining to spokesperson if applicable.

5. Decision to publish

Researcher, partner and communication:

Decide together if the press release can be published.

6. External dissemination


Send final version to media outlet (through online press tool Cision) and place it on SOMO mediachannels (website, social media).


Place press release on own mediachannels (website, social media).


7. Monitor and evaluate


Register media attention in Pluriform.