- Inform communication.
- Discuss with communication the following questions: Do we respond to the request? Is SOMO the right organisation to answer; and am I the right person?
- Collect contact details journalist (name journalist, name media outlet, e-mail, telephonenumber) and topic and give to communication.
- Answer questions.
- Ask for possibility to see final copy before publising (if written media).
3. External dissemination
If relevant: post link to media output on social media.
4. Monitor and evaluate
- Update smartsheet with contact history.
- Put contact in press list cision.
- Check media output (also for media outcome registration)