1. Startuo


  • Discuss with researcher: Do we respond to the request? Is SOMO the right organisation to answer; and am I the right person?
  • Connect researcher to press.
  • Collects contact details journalist (name journalist, name media outlet, e-mail, telephonenumber) and topic.

2. Output


  • Prepare with communication and relevant team member. Use Interview manual (in Dutch)
  • Do the interview.
  • Ask broadcasting date and time.

3. External dissemination


If relevant: post link to media output on social media.

4. Monitor and evaluate


  • Update smartsheet with contact history.
  • Put contact in press list cision.
  • Check media output (also for media outcome registration).