1. Startup


  • Discuss with researcher: Do we respond to the request? Is SOMO the right organisation to answer; and am I the right person?
  • Connect researcher to press.
  • Collects contact details journalist (name journalist, name media outlet, e-mail, telephonenumber) and topic.

2. Output


  • Answer questions.
  • Ask for possibility to see final copy before publising (if written media).

3. External dissemination


If relevant: post link to media output on social media

4. Monitor and evaluate


  • Update smartsheet with contact history.
  • Put contact in press list cision.
  • Check media output (also for media outcome registration).