1. Startup


Discuss plan with networkmember(s) and communication officer.

Communication officer:

Check interest of media outlet.

2. Output


Write article after these points of interest:

  • Company mentioned? -> yes: MT check (if the article is not based on a SOMO report).
  • Check if content is conflicting with vision/activities of other programs or networks of SOMO.
  • Always let one communication officer read the article.
  • Read ‘blog tips’ manual.

3. Control and check


Check article with network member(s), relevant team members and communication officer.

4. Design


Check language, translation needed?

5. Decision to publish

Communication officer, researcher and network member:

Decide together if the article can be published.

6. External dissemination


Send final version to media outlet and places it (if applicable) on own mediachannels.

7. Monitor and evaluate

Communication officer:

Check statistics and media attention.