1. Startup
Researcher:
Discuss plan with networkmember(s) and communication officer.
Communication officer:
Check interest of media outlet.
2. Output
Researcher:
Write article after these points of interest:
- Company mentioned? -> yes: MT check (if the article is not based on a SOMO report).
- Check if content is conflicting with vision/activities of other programs or networks of SOMO.
- Always let one communication officer read the article.
- Read ‘blog tips’ manual.
3. Control and check
Researcher:
Check article with network member(s), relevant team members and communication officer.
4. Design
Communication:
Check language, translation needed?
5. Decision to publish
Communication officer, researcher and network member:
Decide together if the article can be published.
6. External dissemination
Communication:
Send final version to media outlet and places it (if applicable) on own mediachannels.
7. Monitor and evaluate
Communication officer:
Check statistics and media attention.