Discuss plan with partner(s), program team member and communication officer.
Check interest of media outlet.
Write article after these points of interest:
- Company mentioned? -> yes: MT check (if the article is not based on a SOMO report).
- Check if content is conflicting with vision/activities of other programs or networks of SOMO.
- Always let one communication officer read the article.
- Read ‘blog tips’ manual.
3. Control and check
Check article with partner(s), relevant team members and communication officer (and MT if company is mentioned).
Check language, translation needed?
5. Decision to publish
Communication, partner(s) and writer office:
Decide together if the article can be published.
6. External dissemination
Send final version to media outlet and place it (if applicable) on own mediachannels.
7. Monitor and evaluate
Check statistics and media attention.