Discuss plan with Program Team member and communication officer.
Check interest of media outlet.
Write article after these points of interest:
- Company mentioned? -> yes: MT check (if the article is not based on a SOMO report).
- Check if content is conflicting with vision/activities of other programs or networks of SOMO.
- Always let one communication officer read the article.
- Read ‘blog tips’ manual.
3. Control and check
Check article with relevant team members and communication officer.
Check language, translation needed?
5. Decision to publish
Communication and researcher:
Decide together if the article can be published.
6. External dissemination
Sends final version to media outlet and places it (if applicable) on own mediachannels.
7. Monitor and evaluate
Check statistics and media attention.